FOR WHO.

All art history studentsabsolutely must read

WHY

It explains well how the white cube was born

WHEN

Take your time, it is a book that requires some attention

LANGUAGE

Italian

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"Inside the white cube" is a collection of essays by Brian O'Doherty first published in 1976 in Art forum magazine. Their impact on the art world was immediate and sparked a critical discussion of the role of the gallery in the art system that endures to this day, becoming a key reference for anyone confronted with this world. In this volume, O'Doherty addresses, first and foremost, a moment of particular crisis in post-World War II art and examines the assumptions underlying the development of the exhibition space, whether private (gallery) or museum. In an analysis that grapples with the complex and delicate relationships between economics, social context and aesthetics condensed within an art gallery, O'Doherty poses the question of how artists should conceive of their work in relation to the exhibition space and, more generally, the art system.