Blending Boundaries
Juls Gabs | March 24 - April 10, 2022
I portrait you:
your WhatsApp profile, your Netflix preferences, your Google Maps saved locations, your Amazon recommendations, I use it all.
Born in 1989 in Spain, she has been living and working in London since 2015.
Graduated with honours in Fine Arts, she claims that her real growth path started right after university through artistic collaborations, residencies and lots of practice.
The continuous search for dialogue between offline and online is what drives the artist to experiment with new creative ways.
Her compositions are reminiscent of historical art movements such as Romanticism and Pre-Raphaelites, but her subjects are extremely contemporary.
Women, queer and gender neutral figures are the protagonists of the scenes through which Juls portrays contemporary society.
Political situations, parallels between history and the immediate future, society's dreams or versions of the past that add something to the future.
The classic oil-on-canvas portrait is being replaced by the algorithms of our accounts. Every Netflix query, Google search and Pinterest save not only portrays the character we are, but the one we want to be.
A QR code hidden in the compositions reveals another landscape.
A passage that stretches the concept of the painting, where the viewer is totally immersed.
Juls' art aims to be accessible.
For this reason, the artist presents and introduces her works to the digital world through social media.
Instragram is not only conceived as a showcase but becomes a real canvas.
Her works invade our streets through the apps we use every day.
It is the continuous search for dialogue between the offline and online world s that drives the artist to experiment with new creative ways. The virtual space is directly connected to the physical space within which the artist moves, thinks and creates.
I see the audience
personally branding the works by deciding when and where they watch them.
